Clearly organized
and well-considered
Mekra - IAA 2024For 92 years, MEKRA has focused on creating better vision systems for commercial vehicles - an important contributor to road safety and efficient mobility. At the IAA Transportation 2024, the company presented a clearly organized and well-considered 1000 ft² stand.
Gielissen designed a flexible and modular concept that was simple to adapt to respond to the dynamic of the exhibition. Sustainable materials and reusable elements lent the stand a smart and conscious appearance. Visitors were able to chat calmly in the seated area in one of the six Egg Chairs under a pergola. Innovation in traffic safety and mobility were presented on three information displays and a 65” LCD flat screen.
Customer MEKRA Lang GmbH & Co. KG
Exhibition IAA Transportation 2024
Location Hannover
Date 17 - 22 September
Stand floor space 1000 ft2
Project leader Steffen Breymayer
