The challenge
In the digital age, personal conversations are especially important. For this reason, Schlafgut, the leading brand for fitted sheets, cushion covers and bedding, has created an intimate atmosphere at its stand at Heimtextil Frankfurt, the world’s biggest exhibition for home and contract textiles.
The concept
For the stand, which measures just under 200 m2, Gielissen has designed a huge screen, which is covered with matt black fabric on both sides. The light, inviting stand and calm colours of the bedding collections can be displayed even more effectively beneath this framework. In the middle of the stand, the invitation to “Let yourself fall” is taken literally and visitors can touch and feel the bedding and textile covers for themselves. A coffee machine is concealed behind the simple, white counter, which is transformed into an information desk, reference point and meeting place.
