The challenge
“Fine dining - enjoying - memorable moments” are the essence of the vision of WMF's Professional Business Unit for the Hotel Trade, which is to delight all the senses. Like a chef skilfully seasoning a flavoursome dish that smells irresistible, WMF's experts in Hotel and Gastronomy focus on glass products, cutlery, porcelain and table decoration that have a perfect feel and appearance.
The result
The company's goal was to create a feast for visitors’ eyes on the 150 square metre stand at Internorga Hamburg, the leading trade fair for the catering and hotel industry. A varied presentation of gastronomic themes with beautifully laid tables, fresh flowers in matching colours and high-quality tableware, created especially to show off the diversity of WMF's products. Interspersed with cubes, the leitmotif of the stand, positioned all over the stand in a symmetrical arrangement of presentation surfaces.
