The challenge
WMF's coffee machines can be described in two words: high-quality and functional.
And exactly these two attributes were reflected in the design and choice of materials used for the company's stand at Internorga, the leading trade fair for the catering and hotel industry in Hamburg.
The concept
The simple elegance of WMF Group's 474 square metre stand in the Professional Coffee Machines area of the B2B section captivates you at the first glance. Black and white dominate as visual themes: black brand names stand out against white presentation surfaces, walls and floors, serving to focus your attention even more explicitly on the shiny contours of the black coffee machines. Displays present information about the equipment to focus the visitor’s attention on the clever digital features incorporated in the coffee machines. Gielissen built a floor-to-ceiling louver wall to connect and separate the exhibition area from the meeting area with its deep-pile carpet and comfortable chairs.
