For their participation in VSK 2024, Priva aimed to showcase their ability to organize the chaos of data. Gielissen accepted the challenge of designing an eye-catching booth that would align with this vision.
The challenge
Priva challenged us to design a visual crowd-puller, with maximum impact for the brand and minimum impact on the environment. The major success during the previous edition of VSK was a touch screen, so this year we created an extra space for a second screen. In addition, the client asked for a bar, a central space, an eye-catching banner and space for six of Priva’s external partners each day, so that they could promote their services. And all that on just 1700 sq ft.
The concept
The first briefing got our experience designer’s grey cells whizzing. Data flows were combined with network structures and resulted in green pulsing led lines that connected all of Priva’s data solutions. Everything comes together at Priva, clients are assured of a smooth transition from chaos to order. The green color of the LED light refers to the connection with nature and the ambitions for a greener future. The symbols each represent a unique Priva expertise. In combination with the ‘green’ wall with (donated) moss panels and the crisp banner the stand caught the eye of the visitors.
'Priva creates order from the chaos. The concept for VSK 2024 with the pulsing green LED line links data solutions and stimulates sustainable innovation’ – Meyrem Altuntepe, Experience Designer
The result
All of Priva’s wishes were fulfilled on one thousand and seven hundred square feet. A crowd puller in the form of green data flows, space for external partners and both sides of the stand, a meeting room, a spacious bar and two touch screens. And of course an eye-catching banner. We removed this after the exhibition for recycling and cradle-to-cradle.
